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Over thirty years creating and delivering value for  organisations from SME's to plc's. 

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Field Sales
Corporate Sales 
Sales Management
Key Accounts
UK Operations 
UK Sales Development
Front of House
SLT plc
General Manager
Company Director
Business Founder
£MM Business Owner

A career dedicated to finding out what customers want and giving it to them whilst generating new revenues and enhanced, sustainable margins to businesses, big and small...

UK White Label Launch

Conceived, designed, launched and led a successful Management Consultancy for multinational recycling operator.Fully operational within 6 months.


Expanded Group Offering  Generated £m Revenues / Opened Up New Markets / Enhanced Brand Low Start-up Budget         

Transform UK Sales Force

Design & implemented a "live" sales transaction process for a UK SME sales force. Pre-tablet technology to enable recording and measurement of sales activity


Industry 1st /  USP     

£3M Sales Transactions p/month        

Live Sales Activity Data           

Paperless Process / Performance Management             

Customer Churn Project

Leading a customer care strategy to help FTSE 250 organisation stop losing customers at the same rate as it was winning them. From spend analysis to training, customer engagement and feedback


Double Digit to Single Digit Churn  15% Increased Revenues   Customer Collaboration / Enhanced PR -Awards / Motivated Teams          

Launched Sales Academy 
Founded £MM Start Up 
Company Rebrand

Flagging sales, "buying business" at eroded margins, customer churn and demotoivated teams having significant impact on iconic UK Brand. I conceived and launced an internal UK Sales Academy to help get the organisation back on track


Increased Sales  / Consultative Selling / Upskilled personnel Margin Enhancement / Shared Best Practice

Conceived, designed, launched a new £MM Limited sustainability company that competes in the UK with established Brands. A successful new disrupter in the market.


Hands on company build - from branding, recruitment, structure, governance, policies, compliance, supply chain, contracting, sales and strategic account management

Established but stalling UK business serving most industry sectors struggling to differentiate from the competition. Realigned offering to serve emerging markets, including a re-design of sales collateral, and team training and customer care


20% YOY Revenue Growth (Y1,2,3)

93% Customer Retention

Sustainable Profits/Industry Awards         

Advice, Guidance and Support for Various SMEs, Start-Ups snd Sole Traders

Producing Company Policies, Sales Collateral, Value Propositions, Brochures, Websites

Providing Assessment and Monitoring of Key Personnel - Sales, Customer Care, Operations Managers

Facilitating Training Coaching and Mentoring

Offering Support on Company Structure and Governance

Standing in for Middle / Senior Management on Interim Basis

Supporting Supply Chain Management

Carrying  out Customer Care on Key Accounts / Fascilitating 360 Client Feedback

Supporting Proposals  / Bids   / Value Creation

General Consulting Services for Business Owners and SLTs

Creative Differentiation is the only remaining competitive advantage



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